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July 10, 2026

Sony A7V — a new era of intelligent imaging!

The brand-new Sony A7V hybrid camera is equipped with an advanced AF system powered by a dedicated AI processor. It instantly detects and reliably tracks people, animals, birds, insects, vehicles, and even aircraft with remarkable precision. The hybrid autofocus system (phase-detection + contrast-detection) delivers flawless accuracy and rock-solid confidence — everything we've come to expect from Sony.

Data transfer speeds have reached a new level:
- USB 3.2 Gen 2 port — up to 10 Gbps for rapid offloading of footage;
- Wi‑Fi 6 — lightning-fast wireless transfers with minimal latency.

Key specifications:
- Full-frame, brand-new stacked CMOS Exmor RS sensor — 33 MP;
- Still photography: up to 30 fps with electronic shutter, up to 10 fps with mechanical;
- Video recording: 4K60p and 4K120p (in APS-C crop mode);
- Enhanced 5-axis in-body image stabilization (sensor-shift): up to 7.5 stops at center, up to 6.5 stops at periphery;
- High-resolution electronic viewfinder;
- Dynamic range: 16+ stops;
- 3.2″ vari-angle touchscreen LCD — equally comfortable for photographers and cinematographers alike.

And here's what truly caught our attention: a new, more lightweight RAW format. The image quality remains identical, while file sizes are nearly halved. It sounds almost too good to be true — but it's real!